Hi, I'm Alaa

Software engineer who loves building. Apps, SaaS, and the story behind them.

Alaa Jawhar

I'm a software engineer, building software for more than 10 years. Mobile apps, backends, the web, and now AI agents.

I love making things. And I want the things I make to pay off on their own.

So I build my own products and share the whole story here, including the parts that didn't work.

What I've built

Mobile apps

  • AlarmiFex: custom alarm sounds
  • Notifex: your AI agents ask you on your phone
  • IdeaFex: capture ideas on the fly

SaaS

  • McpiFex: hosted MCP servers for any API
  • PromptiFex: a prompt library for AI tools (also an app)
  • FlowiFex: summaries of enterprise businesses

What you get when you subscribe

  • The story behind each product
  • My mistakes, and what they taught me
  • The AI and Claude setups I actually use
  • Marketing experiments, and how they went

No fixed schedule. I send it when there's something worth sending.

If you build things too, you'll feel at home here.

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